DREAM IN STYLE: crafted with an elegant design and high density memory foam offering 360o natural ergonomic neck support, this makes for the ideal travel companion for the modern nomad that wants to enjoy the luxury feeling of home, anywhere. EASY TO CARRY: the smart high density memory foam specifically designed to provide a superior comfort feel, allows the GO pillow to fit into it??s included travel convenient bag half it??s size. CUSTOM FEEL: thanks to the VELCRO brand closures and the softness of the viscolastic sleeve, you will feel like you have a perfect custom fit to help you drift off into dreamland. MACHINE WASHABLE SLEEVE: the easily removable and washable sleeve made out of wonderfully soft and breathable fabric makes it perfect for frequent travellers. Please review the product description for full care instructions. UNBOXING: As the GO pillow is made using dreamy memory foam, we recommend that you leave it to rest outside of the packaging for a minimum of 72 hours. This resting time will allow the pillow to air out, and fully expand into its natural form for the first time, after it’s long journey to meet you.